Managing Risk and Building Trust in a New Business Pitch

In a new business pitch, every word, visual, or idea you share either builds trust or adds to the client’s sense of risk. Your job isn’t just to demonstrate competence. You must lower the perceived risk while increasing confidence that hiring your agency is a safe choice.

New Business Operations, Pitching New BusinessJody SutterApril 4, 2025#agencybusinessdevelopment, #smallagency, #newbusinesspitch

A 4-Part Framework for a Creds Meeting Your Prospects Will Actually Enjoy

The standard agency credentials deck is not a good performer in the meaty middle of a sales cycle when you need to persuade, offer insights, and thoughtfully react to your prospective client’s cues. Here’s a better option.

Agency Positioning, Pitching New BusinessJody SutterApril 3, 2024#newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment, #newbusinesspitch, #agencycredentialsdeck, #agencypositioning

You Were Born to Pitch Badly

Winning a new business pitch hinges on your ability to communicate that your agency is more qualified to do the job successfully than your competitors. But there’s a fundamental disconnect between how we transmit our message and how our audience receives it.

Agency Positioning, Pitching New BusinessJody SutterMarch 7, 2024#newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment, #newbusinesspitch, #psychologyofpersuasion, #agencypositioning

5 Steps to Creating the Perfect Agency Case Study

If I had to choose only one agency new business tool among all at my disposal, the case study would be it. Here are 5 steps to creating agency case studies that win new business.

Persuasive New Business Presentations, Pitching New BusinessJody SutterJune 6, 2022#agencybusinessdevelopment, #agencycasestudy, #winnewbusiness, #newbusinesspitch, #smallagency, #agencygrowth, #agencynewbusiness, #newbusinessstrategy