How to Pitch New Business with Another Agency

Partnering with another agency can be a great way to leverage your time and talent to pitch more new business, but it comes with risk if you don’t establish the right systems, just as you would for any other sales effort.

Pitching New Business, New Business OperationsJody SutterDecember 4, 2024#smallagency, #independentagency, #newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment

Is Your Agency New Business Plan Holding You Back?

A 12-month plan encourages us to think big. And it’s the bigness that also gets us in trouble because it’s big enough to ignore. What if you were to shrink a twelve-month new business plan into twelve weeks focusing on quarterly milestones rather than annual goals?

Agency New Business Planning, New Business OperationsJody SutterNovember 8, 2024#smallagency, #newbusinessplan, #newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment, #quarterlysprint

Four Ways to Make Your New Business Presentations Better

You’ve been nurturing a prospect patiently for months and now, finally, you’re given an opportunity to make a presentation to the client team! Before you trot out the same old new business credentials deck, here are four ways to get yourself in a better position to win.

Agency Credentials, Marketing Your AgencyJody SutterOctober 1, 2024#smallagency, #pitchpresentation, #agencycredentials, #newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment

To Defend or Condemn the Agency Showreel

The 2-min agency showreel is a beloved new business tool. But is it time to end the love affair?

Agency Credentials, Marketing Your AgencyJody SutterSeptember 3, 2024#smallagency, #agencyshowreel, #agencycredentials, #newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment

When to Let Go of Owner-Led Business Development at a Small Agency

Growing your agency means scaling and delegating. But when is the right time to hand over business development responsibilities? And what exactly makes sense to hand over?

Agency Business DevelopmentJody SutterAugust 12, 2024#smallagency, #ownerledsales, #founderledsales, #newbusinessstrategy, #newbusinessoperation, #agencynewbusiness, #agencybusinessdevelopment

How to Be a Better Guide to Your Prospect on the Buyer’s Journey

How frequently do you apply the framework of a “buyer’s journey” to your own agency’s business development process? Discover what your prospects need to hear from you at each stage.

Agency Business DevelopmentJody SutterJuly 2, 2024#smallagency, #buyersjourney, #newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment

The Best Approach to Outbound Prospecting for a Small Agency Owner

How does an owner or principal of a small agency decide what an “effective” outreach strategy is for them? I think the answer depends on two things: volume and personalization.

Agency Business Development, Outbound Prospecting for AgenciesJody SutterJune 7, 2024#smallagency, #outboundprospecting, #newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment

How to Start Building a Culture of New Business at Your Agency

What does it mean to build a “culture of new business” within an agency? It’s a phrase that gets bandied about but doesn’t always get defined in terms concrete enough to be effective. Here’s where you might start.

Agency Business Development, New Business OperationsJody SutterMay 14, 2024#newbusinessculture, #newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment, #agencypositioning, #accountability, #mentoring, #storytelling

A 4-Part Framework for a Creds Meeting Your Prospects Will Actually Enjoy

The standard agency credentials deck is not a good performer in the meaty middle of a sales cycle when you need to persuade, offer insights, and thoughtfully react to your prospective client’s cues. Here’s a better option.

Agency Positioning, Pitching New BusinessJody SutterApril 3, 2024#newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment, #newbusinesspitch, #agencycredentialsdeck, #agencypositioning

You Were Born to Pitch Badly

Winning a new business pitch hinges on your ability to communicate that your agency is more qualified to do the job successfully than your competitors. But there’s a fundamental disconnect between how we transmit our message and how our audience receives it.

Agency Positioning, Pitching New BusinessJody SutterMarch 7, 2024#newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment, #newbusinesspitch, #psychologyofpersuasion, #agencypositioning

You’ve Got Your Prospect’s Undivided Attention. Now, What Do You Tell Them About Your Agency?

If you had the chance to snag a conversation with your ideal prospect, who would that prospect be? And what would you tell them about your agency knowing that you’re guaranteed to have their attention for a moment but it’s up to you to keep them interested?

Agency Positioning, Pitching New BusinessJody SutterFebruary 12, 2024#newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment, #elevatorpitch, #agencypositioning

5 Strategies for Making Your New Business Goals a Reality

Were you able to take the time to develop a plan for new business growth this year at your agency? Now comes the moment of truth, making those goals a reality. Don’t get trapped into a complacency that there’s plenty of time ahead. And don’t get sucked into the usual busy routine that leaves little time for proactive new business. Here are five strategies to help you turn that plan into a reality.

Jody SutterJanuary 5, 2024#newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment, #elevatorpitch, #agencypositioning