Stop Trying to Differentiate Your Agency

The truth is very little truly separates your agency from your competitors. What if the point isn’t to be different—but to be distinctive?

Agency Positioning, Pitching New BusinessJody SutterJuly 7, 2025#smallagencyowner, #winnewbusiness, #promoteyouragency, #pitchyouragency, #agencydifferentiator

A 4-Part Framework for a Creds Meeting Your Prospects Will Actually Enjoy

The standard agency credentials deck is not a good performer in the meaty middle of a sales cycle when you need to persuade, offer insights, and thoughtfully react to your prospective client’s cues. Here’s a better option.

Agency Positioning, Pitching New BusinessJody SutterApril 3, 2024#newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment, #newbusinesspitch, #agencycredentialsdeck, #agencypositioning

You Were Born to Pitch Badly

Winning a new business pitch hinges on your ability to communicate that your agency is more qualified to do the job successfully than your competitors. But there’s a fundamental disconnect between how we transmit our message and how our audience receives it.

Agency Positioning, Pitching New BusinessJody SutterMarch 7, 2024#newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment, #newbusinesspitch, #psychologyofpersuasion, #agencypositioning

You’ve Got Your Prospect’s Undivided Attention. Now, What Do You Tell Them About Your Agency?

If you had the chance to snag a conversation with your ideal prospect, who would that prospect be? And what would you tell them about your agency knowing that you’re guaranteed to have their attention for a moment but it’s up to you to keep them interested?

Agency Positioning, Pitching New BusinessJody SutterFebruary 12, 2024#newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment, #elevatorpitch, #agencypositioning