Posts in Marketing Your Agency
Four Ways to Make Your New Business Presentations Better
Four Ways to Make Your New Business Presentations Better

You’ve been nurturing a prospect patiently for months and now, finally, you’re given an opportunity to make a presentation to the client team! Before you trot out the same old new business credentials deck, here are four ways to get yourself in a better position to win.

Read More
Agency Credentials, Marketing Your AgencyJody Sutter#smallagency, #pitchpresentation, #agencycredentials, #newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment
How to Win New Business by Playing to Your Strengths
How to Win New Business by Playing to Your Strengths

I help my clients design agency business development strategies built around their strengths, not in conflict with them. You can too. The 1st step: discover your strengths profile. Are you a Hunter, Communicator, Thinker or Promoter?

Read More
Marketing Your Agency, Agency New Business PlanningJody Sutter#smallagency, #agencygrowth, #agencynewbusiness, #businessdevelopment, #newbusinessstrategy, #newbusinessstrengths, #howtowinnewbusiness
The Essentials of Leadership in Your Agency’s New Business Process
The Essentials of Leadership in Your Agency’s New Business Process

Agencies over-rely on prospecting for short-term leads and entering competitive pitches. This comes at the expense of other points along the buying cycle that offer a chance to build stronger relationships with prospects. How to better lead through your agency’s new business buying cycle.

Read More
Pitching New Business, Marketing Your AgencyJody Sutter#competitivepitches, #prospectingforleads, #controlthepitch, #agencynewbusiness, #agencynewbusinesspitch, #clientonboarding, #sellingagencyservices, #awarenessbuildingactivities, #agencynewbusinessplan, #getbetteratpitchingnewbusiness, #agencyleaders, #agencyleadership