How to Win New Business in Uncertain Times

Even in uncertain times, marketers still have problems that marketing agencies like yours can solve. That’s good news for you, but you might need to change how you pitch new business.

Agency Business Development, Agency New Business PlanningJody SutterMay 9, 2025#recession #winnewbusiness #pitchnewbusiness #agencybusinessdevelopment #sellsolutionsnotcredentials #healthypipeline #proactivebusinessdevelopment #businessdevelopmentpractices #hiringanagency, #recession, #winnewbusiness, #pitchnewbusiness, #agencybusinessdevelopment, #sellsolutionsnotcredentials, #healthypipeline, #proactivebusinessdevelopment, #businessdevelopmentpractices, #hiringanagency

When a Sales Process Works…and When it Doesn’t

Is it possible to close new business deals by simply following a step-by-step process?

Agency Business Development, Pitching New BusinessJody SutterApril 12, 2023#pitchnewbusiness, #agencybusinessdevelopment, #businessdevelopmentpractices, #hiringanagency

Your Power in the Pitch

In a new business pitch, there’s the perception that the marketer holds all power. After all, they’re the ones writing the check. But agencies have more power over the pitch than they may realize. Stepping into that power depends on demonstrating to a prospective client how you will maximize their gains and minimize their losses.