Not Finding Your Ideal Clients? Maybe You’re Looking for the Wrong Things.

When I ask the leaders of small agencies to describe their ideal client, more often than not, the description sounds more like them than the new business prospects they’re trying to attract. This has big implications for the effectiveness of your new business outreach.

Outbound Prospecting for Agencies, Pitching New BusinessJody SutterOctober 26, 2020find your ideal client, agency new business, agency owner, agency client relationships, shape your agency, agency culture, find ideal clients, agency business development, win new business